Quick answer: An AI visibility checker is a tool that shows how often AI search engines mention, recommend, or cite your brand. It asks ChatGPT, Gemini, Perplexity, Claude, plus Google AI Overviews the same questions your buyers ask. Then it reports where your brand appears. You also see who shows up instead of you.
Our free checker on Tech Review Pages works in two steps. First, it scans your site for the signals AI crawlers need. Then it builds real buyer prompts for you to test in each AI engine. You mark each answer. The tool works out your AI visibility score.
Scan your site for AI search signals. Then test if ChatGPT, Gemini, Perplexity and Google AI name your brand.
- 100% free
- No sign-up
- 7 AI engines
- Results stay in your browser
What Is AI Visibility?
AI visibility is how often your brand shows up inside AI-generated answers. It covers three things:
- Mentions: the AI names your brand in its answer.
- Citations: the AI links to a page on your website as a source.
- Recommendations: the AI suggests your brand as a good choice.
Classic SEO asks one question. Where do you rank on Google? AI visibility asks a new one. Does the AI talk about you at all?
This matters because many searches now end inside the answer. A buyer asks ChatGPT for the best tool in your category. The AI lists three brands. If you are not one of them, you never get the click.
How to Use the AI Visibility Checker
- Scan your siteEnter your website or page URL. The tool checks AI crawler access, indexing, schema, page structure plus llms.txt.
- Enter your brandOpen the Brand visibility test tab. Add your brand name, your website plus what you sell. The tool builds real buyer prompts from this.
- Pick AI enginesChoose ChatGPT, Gemini, Perplexity, Google AI Overviews, Claude, Copilot, or Google AI Mode.
- Run each promptClick an engine button. The prompt opens in that engine. It is also copied, so you can paste it. Mark the answer as Not named, Named, or Named + linked.
- Read your scoreSee your AI visibility score, mention rate, citation rate, plus results for each engine.
No sign-up is needed. You do not have to install code on your website. Your tests are saved in your own browser, so you can come back later.
What the AI Visibility Checker Measures
| Metric | What it tells you | In our free tool |
|---|---|---|
| AI visibility score | One number from 0 to 100 that sums up your presence across AI engines | Yes |
| Mention rate | The share of prompts where AI names your brand | Yes |
| Citation rate | The share of answers that link to your website | Yes |
| Engine breakdown | Your results in each AI platform on its own | Yes |
| Average position | Where your brand appears in AI lists, such as first or fourth | Not yet |
| Share of voice | Your mentions compared with other brands in your space | Not yet |
| Sentiment | Whether AI describes your brand in a positive, neutral, or negative way | Not yet |
| Top cited pages | Which of your URLs AI uses as sources | Not yet |
For the “Not yet” rows, read each answer while you test. Note your position, the tone, plus the links the AI shows. Your notes fill these gaps for free.
AI Readiness Checks
The site scan checks your website for signals that help AI find your content:
- AI crawler access. Does your robots.txt allow bots like GPTBot, OAI-SearchBot, PerplexityBot, or ClaudeBot?
- Structured data. Does your site use schema markup for your organization, products, or articles?
- Clean page structure. Are headings clear? Do key answers sit near the top of the page?
- Indexing. Can search engines crawl your important pages? Is there a noindex tag by mistake?
- llms.txt file. Do you offer a plain-text summary of your site? This is a proposed standard. Major AI engines have not confirmed they use it yet.
Search bots vs training bots. Blocking a training bot such as GPTBot or Google-Extended does not remove you from AI search answers. Search bots such as OAI-SearchBot, PerplexityBot and Googlebot decide that. The scan scores search bots only. It lists training bots for your information.
How to Read Your AI Visibility Score
| Score | Level | What it means |
|---|---|---|
| 0–20 | Invisible | AI rarely knows your brand. Start with the basics. |
| 21–40 | Low | AI mentions you once in a while. Competitors win most answers. |
| 41–60 | Emerging | You appear in some answers. Gaps remain on key topics. |
| 61–80 | Strong | AI often names you. Work on position plus citations. |
| 81–100 | Leader | AI treats you as a top choice. Protect your lead. |
A single score is a starting point. The real value sits in the details. Look at which prompts you lose. Look at which brands win them. Those gaps show you what to fix first. The tool lists every prompt where no engine named you.
Why Use an AI Visibility Checker?
Your Rankings No Longer Tell the Full Story
You can rank first on Google yet still be missing from the AI Overview above it. A rank tracker cannot show you that. An AI visibility checker can.
AI Answers Change Often
AI engines do not give the same answer every time. Answers shift with new data, model updates, or small changes in the question. That is why one manual check is not enough. Regular tracking shows the real trend.
You Can See Your Competitors
The checker shows which brands AI recommends in your space. You learn who you are really up against in AI search. Sometimes it is not the brand you expected.
It Shows What to Fix
Every lost prompt is a content gap. If AI cites a rival’s guide on a topic, you know you need a better page on that topic.
Is It Possible to Track Brand Mentions in AI Search?
Yes. It is possible to track brand mentions in AI search. There are three ways to do it.
1. Use an AI visibility checker. This is the fastest way. Paid trackers run many prompts across many engines on their own. Our free tool gives you the prompts plus the score. You run each check with one click.
2. Use free search engine reports. Two free sources give some first-party data:
- Google Search Console. In June 2026, Google began testing generative AI reports for a subset of sites. They show impressions plus pages that appeared in AI Overviews or AI Mode. AI impressions also stay inside your normal Performance report totals.
- Bing Webmaster Tools. Since February 2026, its AI Performance report shows how often Copilot cites your pages. You can also see the grounding queries behind those citations.
These reports are useful. They only cover their own search engines, though. They do not show ChatGPT, Perplexity, or Claude.
3. Check by hand. This is slow. It still helps you understand how AI sees you.
How to Check Your Brand in ChatGPT for Free
You can run a quick manual test today:
- Open ChatGPT in a private window. Log out if you can, so past chats do not shape the answer.
- Ask a buyer-style question, such as “What is the best [your category] for small businesses?”
- Note whether your brand appears. Note its position in the list.
- Ask a direct question: “What do you know about [your brand]?”
- Check if the facts are right. Wrong prices or old features are common.
- Repeat the same prompts in Gemini, Perplexity, plus Claude.
- Run the test again next week. Compare the answers.
Manual checks work for a few prompts. They break down at scale. Ten prompts across five engines is fifty answers to log by hand. Our free checker writes the prompts for you. It opens each engine in one click. It also keeps the score.
How AI Visibility Checking Works
An AI visibility checker uses two methods.
Prompt-based tracking. The checker sends real buyer questions to each AI engine. It reads every answer. It records mentions, citations, position, plus sentiment. It runs the same prompts many times, since AI answers vary from run to run. Paid tools do this on their own. In our free tool, you run each prompt yourself. Then you mark what you see.
On-site signal analysis. The tool reads your website. It checks the technical signals that help AI crawlers read your content. These include robots.txt rules, schema markup, plus page structure.
Together, these methods show two sides of the picture. Prompt tracking shows where you stand today. Signal analysis shows why.
How to Improve Your AI Visibility
A low score is fixable. Start with these steps:
- Open the door to AI crawlers. Check your robots.txt. Make sure you are not blocking the AI search bots you want to appear in.
- Answer questions directly. Put a clear, short answer near the top of each key page. AI engines lift clear answers more easily.
- Build topic depth. Cover your core topics fully. One thin page rarely wins an AI citation.
- Keep facts current. Update prices, features, plus dates. AI often repeats old information it finds online.
- Earn mentions on other sites. AI learns about brands from reviews, forums, news, plus industry lists. Being discussed in many places builds trust.
- Use structured data. Add Organization, Product, or Article schema. It helps machines understand who you are. Our schema markup generator writes the code for you.
- Track every month. Run the checker on a schedule. Watch which changes move your score.
Want to try llms.txt? Our free llms.txt generator builds the file in a minute. Remember that it is optional.
Google says there is no special trick for its AI features. Good SEO is still the base. Helpful, crawlable, well-structured content is what earns AI visibility.
Who Should Use This AI Visibility Tool?
- Small businesses: find out if AI recommends you to local buyers.
- SaaS companies: see if AI lists you among the best tools in your category.
- E-commerce brands: check if AI suggests your products.
- SEO agencies: report AI visibility to clients next to classic rankings.
- Content marketers: find which topics AI cites rivals for.
- PR teams: watch how AI describes your brand.
AI Visibility vs SEO: What’s the Difference?
| Classic SEO | AI visibility | |
|---|---|---|
| Goal | Rank high in search results | Get mentioned or cited in AI answers |
| Main metric | Ranking position | Mention rate, citation rate, share of voice |
| Where it shows | Blue links on Google or Bing | ChatGPT, Gemini, Perplexity, Claude, AI Overviews |
| Result stability | Fairly stable day to day | Changes from one answer to the next |
| Tracking tool | Rank tracker | AI visibility checker |
The two work together. Strong SEO gives AI engines good pages to cite. AI visibility tracking shows whether they actually do.
Frequently Asked Questions
What is an AI visibility checker?
An AI visibility checker is a tool that measures how often AI engines like ChatGPT, Gemini, Perplexity, or Claude mention or cite your brand. It also shows which competitors appear instead.
Is this AI visibility checker free?
Yes. It is fully free with no sign-up. Your scan results plus your prompt tests stay in your own browser. Nothing is saved on our server.
What is an AI visibility score?
An AI visibility score is one number from 0 to 100. It sums up how often AI engines mention your brand across a set of buyer prompts. A higher score means AI names you more often. In our tool, mentions count for 70% of the score. Links to your site count for the other 30%.
How do I track AI visibility over time?
Run the same set of prompts on a regular schedule, such as weekly or monthly. Compare your mention rate, citation rate, plus share of voice each time. Our tool keeps your prompts in your browser. You can also download each round as a CSV file.
Can I check if Google AI Overviews mention my brand?
Yes. Pick Google AI Overviews in the tool. It opens a normal Google search for each prompt. AI Overviews only show for some searches, so check if one appears first. Google Search Console is also testing generative AI reports for some sites.
Why do AI answers change every time I ask?
AI engines generate each answer fresh. Small changes in wording, timing, or the model itself can shift the result. That is why tracking many runs gives a truer picture than a single check.
How long does it take to improve AI visibility?
It depends on your starting point. Technical fixes like crawler access can help quickly. Building topic depth plus earning mentions on other sites takes longer. Track monthly to see your progress.
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Check Your AI Visibility Now
AI search is where many buyers now start. If AI does not know your brand, those buyers may never find you. The good news is that AI visibility can be measured. It can also be improved, one prompt at a time.
Start with the site scan. Fix any blocked AI search crawlers first, because nothing else matters if bots cannot read your pages. Then add clear answers, schema plus fresh facts. Next, run the brand visibility test across the engines your buyers use. Look closely at the prompts you lose. Each one points to a page you should build or improve. Repeat the test every month with the same prompts. Your score will show you which changes work. Run your free AI visibility check today. See where you stand. Then start closing the gaps.
